Toyota has quietly implemented a price hike of up to ₹68,000 across its Toyota Fortuner and Legender SUV range, just days after introducing mild-hybrid technology. Here’s everything you need to know about the revised pricing and what it means for buyers.
Key Price Changes at a Glance
| Variant | Price Increase | New Starting Price (Ex-showroom) |
|---|---|---|
| Fortuner 4×2 Petrol AT | +₹68,000 | ₹44.72 Lakh |
| Fortuner 4×2 Diesel MT/AT | +₹40,000 | ₹37.45 Lakh |
| Fortuner 4×4 Diesel MT | +₹40,000 | ₹41.30 Lakh |
| Legender 4×4 Diesel MT/AT | +₹40,000 | ₹45.96 Lakh |
| Fortuner GR-S | +₹40,000 | ₹43.65 Lakh |
3 Reasons Behind the Price Hike
1. New Mild-Hybrid Tech (Diesel Only)
- 48V system with belt-driven starter generator
- Regenerative braking stores energy for low-speed assist
- Idle start-stop improves city fuel efficiency
- No power boost (Same 204 BHP/500 Nm output)
2. Rising Input Costs
- Toyota joins other automakers in passing material cost increases to consumers
- No additional features added to justify hike
3. Strong Market Demand
- Fortuner/Legender combined sales recently crossed 3 lakh units in India
- Segment dominance allows pricing power
What Buyers Should Know
- Hybrid benefits: Marginal fuel savings (expected 1-2 kmpl improvement)
- No changes to exterior/interior features
- Petrol variants get price hike without hybrid tech
- Competitors (MG Gloster, Hyundai Tucson) offer more features at similar prices
Fortuner Hybrid vs Regular: Quick Comparison
| Feature | Mild-Hybrid Diesel | Regular Diesel |
|---|---|---|
| Price Difference | +₹40,000 | Base Price |
| Fuel Efficiency | Slightly Improved | 12-14 kmpl |
| Performance | Same 204 BHP | Same 204 BHP |
| Best For | City Driving | Highway Cruising |
Market Reaction & Alternatives
- Customers: Mixed response – some appreciate future-proofing, others question value
- Competitors:
- MG Gloster (₹38-45 Lakh) – More tech, ADAS
- Hyundai Tucson (₹32-37 Lakh) – Better features per rupee
- Toyota’s Edge: Unmatched resale value and reliability
FAQs – Toyota Fortuner
Q1. Does hybrid mean better mileage?
Slight improvement (est. 13→14 kmpl in city).
Q2. Why did petrol variants get costlier?
General price hike, not hybrid-related.
Q3. Is the Legender worth ₹45.96L now?
Only if brand prestige matters – rivals offer more features.
Q4. Best variant for value?
Fortuner 4×2 Diesel AT (₹37.45L) balances capability and price.
Q5. Future discounts expected?
Unlikely before festive season (Oct 2025).
Verdict: Premium Justified?
While the mild-hybrid addition is welcome, the price hike feels steep for marginal tech upgrades. Existing Fortuner fans may still pay for Toyota’s bulletproof reliability, but feature-focused buyers should cross-shop competitors.
Who Should Buy?
- Long-term owners prioritizing resale value
- Toyota loyalists wanting latest updates
Who Should Wait?
- Those expecting new features or major efficiency gains
Would you pay extra for the hybrid Fortuner? Comment below!
